Bima Bemisaal
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Bima Bemisaal

IRDA - Bima Bemisaal
  •  'Bima Bemisaal'  is the brand name for IRDAI's insurance awareness campaign.
  • It is a consumer education initiative and has the tagline "Promoting Insurance. Protecting Insured"
  • Bima Bemisaal educates policyholders about their rights and obligations and informs them about the complaints resolution methods available to them. It also creates awareness about insurance among the general public.
  • The Bima Bemisaal campaign uses various media like print, radio and television. This website is also part of the Bima Bemisaal initiative.
Please click here for our advertisement on Bima Bemisaal.
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Creating Awareness
IRDA has consumer awareness ads in newspapers, radio and TV.
The Bima Bemisaal campaign guides the public to become smart buyers.